WordPress Search Engine Optimization, 2nd Edition, by Michael David
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WordPress Search Engine Optimization, 2nd Edition, by Michael David
PDF Ebook WordPress Search Engine Optimization, 2nd Edition, by Michael David
A complete guide to dominating search engines with your WordPress site
About This Book
- Everything you need to get your WordPress site to the top of search engines and bring thousands of new customers to your blog or business
- Learn everything from keyword research and link building to customer conversions, in this complete guide
- Packed with real-word examples to help get your site noticed on Google, Yahoo, and Bing
Who This Book Is For
This book is for anyone who runs any of the over 90,000,000 WordPress installations throughout the world. If you can login to your WordPress website, you can implement most of the tips in this book without any coding experience.
What You Will Learn
- The elements that search engines use to rank websites―and how to optimize your site for premium placement
- Harness social media sites to extend the reach of your site and gain more visitors
- Discover the high-volume, high-value search phrases that customers use when searching for your products or services
- Avoid dangerous black-hat optimization techniques and the people who advocate and purvey them
- Build high-quality, high-value links from other websites to raise your rankings in search engines
- Create optimized and engaging content that both search engines and readers will love
- Avoid common SEO mistakes that can get your site penalized by search engines
In Detail
WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business.
WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Style and approach
This is a practical, hands-on book based around sound SEO techniques specifically applied to WordPress. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you'll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way.
WordPress Search Engine Optimization, 2nd Edition, by Michael David- Amazon Sales Rank: #1527305 in Books
- Published on: 2015-10
- Released on: 2015-10-28
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .72" w x 7.50" l, 1.21 pounds
- Binding: Paperback
- 318 pages
From the Author Hello readers. I'd like to say a few words about this book, and hopefully you are thinking of reading it. I make my living helping people build businesses and communities online. I have put everything I know into this book, I have held back no secrets. I think you will find this book very dense, it's absolutely stuffed with information and there is no fluff. I hope you consider purchasing the book, and I further hope that you enjoy it. -Michael David
About the Author Michael David Michael David is the author of WordPress Search Engine Optimization (now in 2nd Edition on Packt Publishing) and is a veteran of the search engine optimization industry. He founded the Austin-based WordPress development and search engine optimization firm, TastyPlacement (Tastyplacement.com), which still thrives today. He originally trained as a lawyer and pursued Internet marketing as a second career. He lives in Austin, Texas.
Where to Download WordPress Search Engine Optimization, 2nd Edition, by Michael David
Most helpful customer reviews
10 of 10 people found the following review helpful. Expertly Written, Easy to Follow By Doi Moi I read this book in about 2 days and got a lot of good information from it, but will keep it around for reference as I learn more. I run a mommy blog on wordpress that reviews a lot of home products, baby products, family videos, etc. I found this book to be easy to read and packed with information. It's almost 350 pages and it's very dense. It covers pretty much everything I could ever think of. One thing that is especially helpful is just the basic setup information for a wordpress site like the right plugins and tracking information. It teaches all about how to do keyword research. Other than 1 or 2 sort of boring chapters it's the best one out there. I also have "Easy Wordpress SEO" which is a kindle book for like 3 dollars--but that's not even a book, it's more like a long pamphlet.
8 of 8 people found the following review helpful. A practical, hands-on approach to creating a WordPress blog or website "that search engines will love" By Robert Morris As is also true of other Packt publications, this book has prepared me well to work with technical and graphics specialists whom I have retained to develop for me a "fully-functional, dynamic" WordPress website. That is to say, Michael David and his colleagues have provided a comprehensive and cohesive briefing on how I can work effectively with the specialists to create a WordPress blog or website "that search engines will love." According to Paul, "We'll learn about Google's recommended best practices and how to implement the best ranking strategies when planning and executing your web marketing plan. We'll learn to identify and safely avoid a host of forbidden `black hat' te4chniques that search engines frown upon." Coverage includes keyword research h, title tag optimization, link building, and site architecture as well as most effective strategies and tactics for search optimization.I do not fully understand all of the material provided in Chapter 7 ("Using Social Media"), for example, that explains how to harness social media to help promote (in my case) a WP website at which I blog. However, given the volume of content that I continue to create or adapt, it will be immensely helpful to me to know (and understand) which questions to ask throughout the website development process, one that will probably be never-ending. But at least I can express my wishes and intentions as various modifications are made in weeks and months ahead.Readers will appreciate the "Summary" section at the conclusion of each of the nine chapters in which Michael David reviews key points. This material will facilitate, indeed expedite frequent review later. In fact, I highly recommend highlighting whichever passages are most relevant to the reader's specific needs and interests. As is also true of other Packt publications, this one has a highly detailed Table of Contents and Index.
8 of 8 people found the following review helpful. A "must read" for wordpress site owners or SEO beginners By PPC Specialist With the explosion of new stuff to keep up with and information in general, I choose books carefully. And rarely, do I take time to rate them after reading. However, I just finished reading this book cover to cover, and will keep certainly keep it for reference. As a pay-per-click (PPC) specialist who also owns websites, I rate this book as "must" read for anyone who has (or is going to build) a wordpress site or blog. Many of the sections on SEO, such as those on link building, apply equally well to a owner of a website on any platform, or to individuals looking for a professional introduction to SEO. I give it 5 stars, and am going to order a copy for a colleague.
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