Tough Things First: Leadership Lessons from Silicon Valley's Longest Serving CEO, by Ray Zinn
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Tough Things First: Leadership Lessons from Silicon Valley's Longest Serving CEO, by Ray Zinn
Free Ebook Online Tough Things First: Leadership Lessons from Silicon Valley's Longest Serving CEO, by Ray Zinn
Silicon Valley pioneer Ray Zinn, CEO of top microchip company Micrel for 37 years, shows entrepreneurs and executives how to lead and succeed by tackling the Tough Things First
In high school, Ray Zinn’s track coach told him he was too short to run the hurdles. Ray took this as a challenge and, after months of hard training, became the fastest hurdler on the team. That drive and self-discipline is, to Zinn, the essence of the entrepreneurial spirit. It’s what pushed him to achieve the impossible, founding a Silicon Valley microchip company―without venture capital―and turning it into a global empire with an enviable 37-year track record as CEO.
Tough Things First, the distillation of Ray Zinn’s astonishing career as CEO of Micrel, is a comprehensive head-to-toe training program for entrepreneurs and leaders―based on hard-won lessons in business and in life. Zinn’s tough-love approach gives you the guidance you need to:
• Find your vision, set your goals, and make them happen• Build your business like you’d train your body: with heart, soul, mind, and passion• Master the psychological disciplines that will sharpen your focus and drive • Create a corporate culture that engages employees and inspires confidence• Put people first and push them to achieve their personal best• Tackle the tough jobs today―and ensure your success tomorrow
Zinn tells you what it takes to succeed in a world where markets are constantly changing, new technologies are emerging, and small startups are going head to head with industry giants. He shows you how to be a good leader and what you can do to make yourself even better. He reveals why discipline is the first and most important step―for the entrepreneur and the organization―and why people are your single most valuable resource. He offers practical, no-nonsense advice on processes and procedures, finances and growth creation, changing markets and new technology. But that’s not all.
The key to your success, Zinn explains, lies in your mind, your body, your vision, and your heart. This book shows you how to develop these interconnected skills, how to integrate them into your life and work, and how to handle the tough things first.
As the trailblazing founder and CEO of Micrel, Inc., one of the world’s leading microchip companies, Ray Zinn bootstrapped his company, achieved consistent profitability, and delivered a total equity value of more than $800 million at its acquisition. In 37 years of leading this publicly traded microchip empire, he saw it through the dot-com bust and Great Recession―with only one unprofitable year―relying on his discipline as a leader, passion as an inventor, and training as an athlete. In 2015, Zinn stepped down as Micrel’s CEO and is in the process of launching a Silicon Valley accelerator that will help business visionaries build profitable, enduring companies.
Tough Things First: Leadership Lessons from Silicon Valley's Longest Serving CEO, by Ray Zinn- Amazon Sales Rank: #265349 in Books
- Published on: 2015-10-27
- Released on: 2015-11-03
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x 1.20" w x 6.00" l, 1.10 pounds
- Binding: Hardcover
- 272 pages
From the Back Cover
"Tough Things First is not a typical business book about a market success or effective business methods. It is about the success of one Silicon Valley startup company, Micrel, which has been run profitably by the same CEO/founder for 36 years. It is about how a founder’s dedication to basic principles is required to make any startup successful. The precise recipe for success may change ― for example, my 32-year-old company, Cypress Semiconductor, used venture funding, while Zinn preached and achieved financial independence ― but Zinn shows how startups must have and truly practice their core values to succeed."-T.J. Rodgers, President & CEO, Cypress Semiconductor Corp
"Ray Zinn has chronicled the discipline, the cultural foundation blocks and the tough decisions required of a successful start-up. Ray explains how, “discipline defines success” under his four principles: Focus, Short Time Frames, Frugality and Being the Best."-Michael Shepherd, President and CEO, Bank of the West
"Ray Zinn’s journey is not only a genuine Silicon Valley success story but also a remarkable life story from which nearly anyone can draw important lessons. In Tough Things First, Ray explores not only the “how-to” aspects of building a company but also the mindset and character traits ― discipline, intense focus and attention to detail ― needed for lasting entrepreneurial success. Most importantly, in an era when success is too often defined by publicity, speedy “exits” and financial windfalls, Ray reminds us that the fulfillment of building a thriving, enduring enterprise is the reward that a true entrepreneur seeks."-Balu Balakrishnan, CEO, Power Integrations
"The disciplined pursuit of what is essential is ten times harder than the undisciplined pursuit of the nonessential but it is a hundred times more valuable. This is brilliantly illustrated in Tough Things First."-Greg McKeown, Author of the New York Times bestseller Essentialism: The Disciplined Pursuit of Less.
"If you stitch Ray Zinn’s life together and look at what he’s achieved, despite the odds or the skepticism or the impediments that have been presented – doing a start-up business [without venture capital], his sudden vision impairment, the ups and downs of our industry. It’s a very uplifting story about what a determined spirit can achieve in the world, particularly in Silicon Valley and in the United States."-Rick Crowley, CFO, Intersil
"When you have a successful executive like Ray Zinn, who’s done things in his specific way, people will be interested in learning what was it that he did that made him successful and enabled him to create this successful company. Ray’s personal views on things, why he did things differently and how that worked out for him."-Mohan Maheswaran, CEO, Semtech
"At a time when a rush to riches attitude prevails in Silicon Valley, it’s refreshing to get a dose of perspective from the ‘veteran’. Ray Zinn reminds us all that conviction, discipline and perspective are still keys to success ― not lucky timing with an app. Tough Things First is Ray Zinn’s manifesto for entrepreneurs. It is a must read for anyone interested in a successful career."-Richard A. Moran, Ph.D., President of Menlo College and author of Sins and CEOs
"Unlike many management books I’ve read, Tough Things First is entertaining, enlightening, humorous as well as truly practical. Tough Things First is not just for high tech types. Executives and entrepreneurs from every industry, as well as those in business school, will find it relevant and insightful.
I have known many Micrel employees and they were there because of Ray and his approach to leadership. This book shares what made Micrel a special place and how you can live life on your terms, to make your business, your vision and your dreams a reality and success.
After reading this book, you may not be able to do a one-armed push up like Ray can, but you will learn a philosophy, the importance of discipline and practical advice to do the tough things first and become a leader, build a lasting culture and master your industry profession."-Mike Noonen, Chairman, Silicon Catalyst
"Ray Zinn’s Tough Things First is terrific! It tells the truth!
Many business self-help books are by experts who study and talk to the people who actually do it, but have not lived it themselves. It’s not in their blood.
This is very different. I have not seen a better, more practical, more realistic, more helpful, or more engaging invitation to entrepreneurship. The highest compliment I can give is that I am giving this book to both of my sons and inviting them to read and outline it in addition to what they’re doing for their other classes at university.
Tough Things First far exceeded my expectations!"-Reed N. Wilcox, President, Southern Virginia University
"Covering Micrel as a sell-side analyst was a real pleasure for me personally. It wasn’t so much because the company represented one of the hot stocks, it certainly did, but rather it was because the man at the helm was Ray Zinn.
Here’s this very dynamic, very unique individual who, at the time was still running the company that he had founded 20 years prior. Impressively Ray would go on to run Micrel nearly another 20 more years and that’s no small feat when you consider how highly competitive and notoriously cyclical the chip industry is.
Outside of tremendous stamina, I think the first thing that jumps to mind when I think about Ray is his great integrity as a manager and as a person. Honesty, fairness, the way he treats everyone around him and expects to be treated. Ray is also one of the more effective communicators I’ve known. He is very much a straight shooter, very transparent in his dealings with people, and very direct. With reason, there are no hidden agendas. What you see is what you get.
Ray is also extremely generous with his time. I think that comes from a genuine respect he has for people. If you’re going to spend a good part of your day focused on issues important to him or his company, then he’s going to reciprocate by giving his undivided attention to you. If you are lucky enough to spend some time with Ray and you keep your ears open, you will pick up pearls of wisdom along the way.
At his core, I believe Ray Zinn’s a teacher and for me that has definitely been a good thing."-Douglas Lee, CEO, Marinwood Capital Management
"Wow! Ray Zinn’s book Tough Things First is a read that you’ll not want to miss. From beginning to end this book shares tough lessons every entrepreneur needs to know.
Along with his incredible personal drive which helped propel him to success, Mr. Zinn points out the tough lessons he learned early and how you can use those same lessons.
Executives and entrepreneurs will find this book compelling. Ray Zinn is not the kind of man that you want to tell something can’t be done. He shows it can and how he did it. He learned the tough things first and now his book is sharing those tough things with us. What a philosophy!"-Dr. Richard G. Whitehead, University Ambassador, Southern Virginia University
"Ray believes that an enduring company should have a simple, but strong culture. The four pillars that Ray fostered in Micrel are honesty, integrity, dignity of every individual and doing whatever it takes. This corporate culture is the guiding principal that we’ve followed for Micrel’s daily work.
Culture is passed along by communication and imitation from one generation to the next. However, company consists of people from different backgrounds. Communicating culture could be a challenge.
Ray took every possible opportunity to give talks or ask the staff to speak of their culture every Friday. He believed that good employees make good companies because they remind his staff that he won’t make us rich but make us a better person."-Wiren Perera, Vice President, LAN Solutions & Corporate Strategic Marketing, Micrel
"The one thing that always struck me about Ray Zinn was his sincere belief that a company’s most significant valuable asset was its people and his unrelenting focus in trying to make each and every one of us a better person.
Whether it was to make you more patient, more tolerant, more temperate, et cetera. If you consider the fact that Micrel was in fact started with a fairly limited amount of financing, this is probably one of the keys to the value that he built at Micrel. Essentially, Ray increased the value of the company through increasing the value of its employees."-Jung-Chen Lin, VP LAN Solutions, Micrel
About the Author
Ray Zinn is the founder of Micrel, Inc., one of the world’s leading microchip companies, and served as its CEO for 37 years. Still innovating, he is the founder of a Silicon Valley accelerator that helps business visionaries build profitable, enduring companies.
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Most helpful customer reviews
0 of 0 people found the following review helpful. Plenty of tortured analogies, very few first person accounts By Allen S How Ray Zinn was able to bootstrap a semiconductor business with no VC money must be a fascinating story, unfortunately this book does not tell it. Instead he gives chapter after chapter of over-extended analogies and a scant handful of stories from 37 years running Micrel. "A business is like a body, I was the heart and my co-founder was the liver," what does a liver do again? "A new business is like a gymnast learning to walk up stairs on their hands - something I can still do." "Running a business is like flying a plane, you must use the rudder and ailerons to turn a plane," what are a business's ailerons? I am sure these analogies have some value, but without a real-world example of how he discovered and applied them they are not useful. The story of how he got a bank loan in the 1970's to start his company gives a helpful example of the aphorism "never take no for an answer." If he included examples with the dozens of trite sayings, sometimes listed one after the other, this would be a valuable book.Mr Zinn makes his feelings clear about VC's and entrepreneurs who start businesses for a fast sale but does not honestly weigh the pros and cons. It is obvious he thinks his is the one true way to run a business. Again, some examples taken from his experience would make the book more than an extended rant.One point of factual error left me questioning the too few examples he did include. JFK Jr was flying VFR when he crashed because he did not hold an instrument rating, a fact that could have been checked with a quick search. Reading an incorrect account of an incident Mr. Zinn had no connection with was one of the many times the book left me frustrated and wanting more.
0 of 0 people found the following review helpful. A Silicon Valley Success Story with Lessons for your Career and Life in General By Richard I highly recommend Ray Zinn's book to managers and leaders in all fields. The story of Mr. Zinn's journey to success on many fronts is full of lessons in both business and for life. The constant pursuit of excellence in all things while overcoming seemingly overwhelming obstacles is testament to fortitude, optimism, and discipline ("doing what you don't like and doing it well"; "do the tough things first"). These are attributes that we can all focus on to improve our careers, and our lives in general. The semiconductor industry is a Darwinian, cyclical industry where only the most nimble and well run companies can survive. The fact that Mr. Zinn was able to build Micrel without venture capital and sustain a very long and successful track record in the semiconductor business demonstrates that the characteristics and business practices he emphasized are of significant value. A testament that what many may call "traditional values" can be the foundation for building a great business model.
0 of 0 people found the following review helpful. Idealism works too and Ray Zinn's book demonstrates that in no small measure By Partha A very interesting book in today's time and age for sure! It is refreshing to hear a point of view which is different from all the sound bites we get today and know that it has actually worked well! In todays mad rush for "Growth" at the exclusion of everything it is almost quaint to read about People, culture and oraganization mattering more to the CEO. That it worked and in the long term made a very positive impact on the employees makes you sit up and question the current wisdom in Silicon Valley. A must read book for anybody aspiring to be a leader. There is almost a spiritual, Zen quality in the management style that Ray espouses in this book. The best part is that you can take it home and use the same principles to build a happy family life too!
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